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The Effect Of Green Marketing Concept On Consumer Intention To Buy Savana Project Product. Full Text: PDF The Green Marketing Manifesto. John Wiley Grant, John The Green Marketing Manifesto. West Sussex: John Wiley & Sons, Ltd. Grewal, Dhruv and Michael Levy Marketing. New York: McGraw-Hill Irwin Green Marketing Starbucks Surabaya dengan menggunakan pendekatan deskriptif kuantitatif dengan Hasil penelitian menunjukkan bahwa Green Marketing cukup diketahui oleh konsumen Starbucks Grant, J. (2007). The green marketing manifesto. http://www.derm.qld.goc.au/register/p01860aa.pdf. Polonsky, M.J. The Green Marketing Manifesto. John Wiley & Sons, Ltd., West. Sussex, England. Journal of Business Ethics, Vol. 29. Griffin, J. John Grant dalam bukunya "The. Green Marketing Manifesto" membagi tujuan Green Marketing ke dalam 3 tahap/bagian, yaitu green, greener dan greenest. strategi green marketing berpengaruh positif dan signifikan secara parsial terhadap green consumerism Kata Kunci: corporate social marketing, strategi green marketing, green consumerism behavior 2007, Green marketing Manifesto.
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Grant, John The Green Marketing Manifesto. West Sussex: John Wiley & Sons, Ltd. Grewal, Dhruv and Michael Levy Marketing. New York: McGraw-Hill Irwin Green Marketing Starbucks Surabaya dengan menggunakan pendekatan deskriptif kuantitatif dengan Hasil penelitian menunjukkan bahwa Green Marketing cukup diketahui oleh konsumen Starbucks Grant, J. (2007). The green marketing manifesto. http://www.derm.qld.goc.au/register/p01860aa.pdf. Polonsky, M.J. The Green Marketing Manifesto. John Wiley & Sons, Ltd., West. Sussex, England. Journal of Business Ethics, Vol. 29. Griffin, J. John Grant dalam bukunya "The. Green Marketing Manifesto" membagi tujuan Green Marketing ke dalam 3 tahap/bagian, yaitu green, greener dan greenest. strategi green marketing berpengaruh positif dan signifikan secara parsial terhadap green consumerism Kata Kunci: corporate social marketing, strategi green marketing, green consumerism behavior 2007, Green marketing Manifesto. 1 Jan 2020 Green Marketing - Pengertian Menurut Para Ahli, Tujuan, Manfaat, John Grant “2007” dalam bukunya The Green marketing Manifesto Yang meliputi pengertian green marketing menurut para ahli, tujuan green marketing, Didalam buku “The Green Marketing Manifesto” John Grant (2007)